To maintain its vibrant color, color-treated hair needs gentle cleansing and some extra TLC. Never Fade Away is formulated with powerful antioxidants that help protect your hair color from fading or changing hue. Evening primrose oil contains a high concentration of EFAs, natural biocompounds that penetrate inside the hair to moisturize and strengthen it. The formula helps keep your color-treated hair brilliant and shiny between visits to the salon.

INGREDIENTS: WATER (AQUA), DECYL GLUCOSIDE, SODIUM COCOYL ISETHIONATE, GLYCERIN, COCAMIDOPROPYL BETAINE, COCAMIDOPROPYL HYDROXYSULTAINE, CERTIFIED ORGANIC OENOTHERA BIENNIS (EVENING PRIMROSE) OIL, CERTIFIED ORGANIC CALENDULA OFFICINALIS (MARIGOLD) FLOWER EXTRACT, CERTIFIED ORGANIC HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, CERTIFIED ORGANIC EXTRACTS OF CHAMOMILLA RECUTITA (MATRICARIA) FLOWER, EQUISETUM ARVENSE (HORSETAIL), YUCCA FILAMENTOSA, URTICA DIOICA (NETTLE) AND SALVIA OFFICINALIS (SAGE) LEAF, CERTIFIED ORGANIC ALOE BARBADENSIS LEAF JUICE, PERSEA GRATISSIMA (AVOCADO) OIL, CERTIFIED ORGANIC MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL, TOCOPHEROL, PANTHENOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, GLYCOL STEARATE, CITRIC ACID, SODIUM PHYTATE, PHENOXYETHANOL, XANTHAN GUM, SODIUM BENZOATE, SODIUM HYDROXIDE, ROSEMARINUS OFFICINALIS (ROSEMARY) OIL, FERULA GALBANIFLUA (GALBANUM) OIL, CITRUS MEDICA LIMONUM (LEMON) PEEL OIL, CITRUS GRANDIS (GRAPEFRUIT) PEEL OIL, CITRUS AURANTIUM DULCIS (ORANGE) OIL, CITRUS AURANTIUM BERGAMIA (BERGAMOT) OIL, CITRUS AURANTIUM AMARA (BITTER ORANGE) PEEL OIL.

Dispense a dollop onto wet hands, massage into hair until a full lather develops.  Rinse thoroughly and follow with conditioner.